NEWS

See how qualitative research really gets at the heart of where kids live. Meet Jordan, one of many kids we interview, who can help you understand your youth market.

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What's The Best Way To Reach 8-12 Year Olds?
Youth Consultants Say To Ask And Observe

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'Educational' TV Falls Short, Study Says

How educational are children’s educational TV shows on commercial channels? Not very, suggests a new study by Children’s Now, which finds that only 1 in 8 programs listed by TV stations as “educational/informational” in fact offer education of “high quality.”